After more than 20 years working inside dairy farms, SDL’s founders saw a recurring challenge: good technology needs the right expertise, implementation and ongoing support to deliver its full value. That insight led to a better way of supporting farms and to the founding of SDL.
Stage 1/5
Decisions made by eye and memory.
A farm rarely wins or loses in one big decision, but in the details,every day.
You can’t know if a farm is improving without knowing where it started and what you’re measuring.
Technology can show you what’s happening, but it takes experienced people to understand what it means and decide what to do next.
Co-Founder & CEO
Dairy cattle specialist with more than 15 years across Egypt and the Gulf, from managing farms to building and leading a dairy solutions company. M.Sc. in Animal Production (Cairo University), MBA, and an advanced dairy nutrition diploma (University of Illinois).
Co-Founder
With hands-on experience in dairy farm operations in Egypt, he has developed integrated management, financial, and data systems from the ground up. He focuses on connecting operational and business functions to support informed decision-making and stronger farm performance.
